Chic Freak opened its bright walls to the fanfare of a brass band playing in the window, mirroring the same fresh and striking vibes of the shops designers.
Fittingly describing itself as an ‘Aladdins cave of vibrancy’ sitting on 357 Portabello Road, the boutique which also doubles as a make-up and styling studio is expertly curated by artist, designer and make up artist Tamarisk East-Rigby.
Ruby red walls were decorated in glittering designs from Pam Hogg, latex dresses from House of Harlot, Terry de Havilland shoes, Claudine bag’s, Tatty Devine jewellery, and covetable printed leggings from Tamarisk’s own collection all embodied as much personality as the designers had to offer.
Champagne and sushi were the party delicacies du jour, in attendance were a multitude of designers, artists, stylists, press and the super friendly girls from Pop PR who helped launch the stores shimmering success.
Quirky designs teamed with an effortless contemporary feel… it’s easy to see how this Portabello boutique could fast become a firm and frequent favourite.
Chic Freak, 357 Portobello Road, London, W10 5SA
PR Team: Pop PR
Article by Tania Willis
Photography by Alan Christopher Parker
© ACP / Stylogasm 2012-2013