Winner of the prestigious Vauxhall fashion scout merit award, Heohwan Simulation’s SS13 collection entitled ‘no logo’ was inspired by factory workers as a concept for minimalism.
Drawing inspiration from Marc Bohan’s 1960s silhouettes and fabrics Korean designer Heo Hwan, stuck to cool constructive and sleek, in a subtle pallet of white, beige, black and tasteful citrus brights.
The designer famed for his beginnings in menswear used his androgynous influence to leave a marked impression, blocking white and beige with grass green and yellow to eye popping effect. Shift dresses were spliced with triangular injections of colour, complimented by beige and green cropped jackets.
Tailoring was kept sharp and loose, with the standout pieces being the yellow tuxedo coat and print and perforated leather dresses. Avoiding all Spring clichés, Heo cleverly proved the milder season does not mean pastels, florals or flesh on show, but truly appreciates the tricky transition that should be done demurely with edge and style…
Modern masculine cuts and leather juxtaposed by simultaneously feminine sheer fabrics makes it easy to see why this delicate balance has won Mr Hwan industry, blogger and designers admiration.
Designer & Brand Info: Heohwan Simulation
PR Team: WhiteHair co.
Article by Tania Willis
Photography by Alan Christopher Parker
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