ZDDZ designer Dasha Selyanova unveiled her AW 13/14 to a select few at boutique Wolf and Badger, with live dancing, eating and posing models, DJ’s spinning 90’s garage and a platter of cheese and grapes with a side helping of Lambrini.
The sugar-rush inducing choice of culinary snacks, which also included a live candy floss machine, cupcakes and relentlessly refilled cups of energy drinks, reflected the designers fun and explosive design aesthetic.
Famed for creating a sophisticated urbanite, with a sprinkling of hip hop and geometry the collection showcased Dasha’s extremely popular ‘ripped poster’ printed shirt and dress which has already been snapped up by the likes of Rita Ora and Lianne La Havas.
A particular stand out was the lip smacking pillarbox red mesh bomber jacket which designer Dasha wore with pride, emulating a well designed east end cool, encapsulated in her well-dressed guest list of pop stars, editors, bloggers, top stylists and DJ’s.
Designer & Brand Info: ZDDZ
Photography by Alan Christopher Parker
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Article by Tania Willis