Pam Hogg A/W 2014


The packed backdrop of electronic cigarettes, eclectic personas and fallen elitist grandeur of Freemasons hall could not have been more appropriate for the Pam Hogg A/W ’14 catwalk show. Firmly political in nature, the collection retained all the usual flare of Hogg’s well established visual repertoire. The first model came thundering down whilst brandishing a protest sign firmly dedicating the entire collection to Pussy Riot. It was apparent that the electric colours which wrapped themselves around pom-pom adorned models were a direct response to the current hotbed of issues surrounding the Winter Olympics in Russia (the closing track screamed ‘Disco in Moscow’ on repeat). In any case, subversion was the dominating theme of the collection; favouring a palette of gold, turquoise, pink, green and silver that managed to successfully tread the thin line between enjoyably attention grabbing and headache-inducing stress, drawing attention to the use of male models in drag and fuller-figured female models. Hogg gave us genderless warriors who embraced the theatricality of her designs, sketching an imagined future where body-suit clad individuals would be judged more as creatures of individual persona than by race, gender or sexual orientation. The incredible attention to the mechanisms of the human form in movement was only to be expected from the statement designer; the patterns were streamlined to perfection, barely covering the models’ decency at times in order to comment upon the ridiculous notion of the hyper-sexualising of the female form. This idea came to full fruition when the finale of bridal ware was launched down the runway with all the subtlety of a firing a machine gun during a knife-fight. Exaggerated bonnets crowned the faux virginal white designs that implied so much innocence through a re-appropriation of  19th century cuts, then suddenly torn down by the effective use of nudity to reveal the use of sexuality as a weapon in the power-play of conventional historical marriage. The statement that innocence is merely a façade was incredibly powerful, enough so to make one wonder if claims of ‘innocence’ or ‘not realising’ are ever excuses for the abuse of human rights. It was rare to witness a collection that had such thought-provoking tendrils seeping into debates of ethics; even rarer to witness one where that instigated heated conversation did not overshadow the merits of the designs themselves.

Designer & Brand Info: Pam Hogg

PR Team: Pop PR

Article by Alex Moss

Photography by Alan Christopher Parker

© ACP / Stylogasm 2012-2014

Ashish Spring/Summer 2014

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Enjoy post DISCO tesco dash for filters and fruits, last nights lazer lights turned black and blue, under eye gucci bags refuse to move, early morning high-street come down crew. Dalston superstars had nothing to lose, slo-mo sequin-huricane moves, 7AM photo-op 7up top-up photo booth, COCA COLA nose pop candy juice.
Jump face first into crowns and splendor or rob some Cava from Marks and Spencer? M&S fueled S&M 2day bender, brain-flagellation chemical annihilator. Ripped Billy Jeans, studded-slipper moon walker, freebasing base-driven credit card slaughter, plastic sunshine fashion enforcer, London’s Re-winding back to the future.

Words and Photography by Alan Christopher Parker
© ACP / Stylogasm

Designer & Brand Info: ASHISH

PR Team: Village

London Fashion Week: Pam Hogg Spring/Summer 2014

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Walk of ART | Pam Hogg Spring/Summer 2014

Iconic British fashion designer Pam Hogg delivered the goods at London Fashion Week yet again with her landmark 30th collection. The hallowed halls of Free masons hall encapsulated what can be best described as a living, breathing work of art.
The explosive Spring Summer 2014 collection titled ‘Future past: War & Peace: Past future’ began with a genesis of khaki military, evolving into futuristic brights and feminine second-skin metallics. There were the fruit basket head pieces, translating into a glossy bouncing version of Monet’s Still Life with Apples and Grapes.
Then out pranced… *gasp* … my Catwalk Ballerina. This art-fashion-induced visual orgasm had reached near its peak.
We had all become victimised by this bold and confident display of, “oh no you didn’t… oh yes I did” outfit extravaganza. Colours vs. metallics, patent leather vs. skin, flower filled vs. jaw dropping, breast baring garments (i mean, master pieces of divine fashion couture) – when these started to touch the senses there was no reigning it in.

Designer & Brand Info: Pam Hogg

PR Team: Pop PR

Photography by Alan Christopher Parker

Article by Adrenus Craton

© ACP / Stylogasm 2012-2013